The CMYK Formula for Printing The Color Black – Deep Rich Black

“Why is the color Black on my business card, flyer, brochure or postcard a gray color and not true Black?” I get this a lot from clients coming into the shop for the first time. Deep rich black is an ink mixture of solid blck, 100% K, with additional CMY ink values. This results in a darker tone than blck ink alone. If you print black alone as 100% K, the resulting black may not be as dark as you might like.

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